10to2 is a community born out of a deep passion for luxury watches. Founded by a group of watch enthusiasts, our journey began with casual meetups where we’d share our love for all things horology – discussing the latest models, exploring new brands, and even lending each other watches to experience.

From these beginnings, we set out to create something bigger – a platform where fellow watch lovers could come together, share this same passion, and have the chance to own the extraordinary watches they’ve always thought are out of reach.

Our content is crafted with the same level of care and passion that we bring to everything we do. We cover a diverse range of topics, including in-depth explorations of brands and models, buying guides, the latest industry news, and exclusive interviews with influential figures in the watch world – including celebrities who share our passion. Whether you’re a seasoned collector or just starting your journey into luxury watches, our content is designed to engage, inform, and inspire. 

Our competitions offer something for everyone – from iconic brands like Rolex and Omega to niche, up-and-coming watchmakers who are pushing the boundaries of design and innovation. Each competition is run with complete transparency and fairness, ensuring that every community member has the opportunity of winning.  

10to2 is more than just content and competitions. We are building a community of like-minded individuals who share a passion for luxury watches. Our focus is on engaging with our customers and fostering a sense of belonging within our community. Whether through our socials or through exclusive in-person events, we aim to create meaningful connections with each of you. 

Join us on this exciting journey and become part of the 10to2 community.